Onions52 - brandGreen

Onions 52

Year Round Appeal

Onions 52 ‘s headquarters are in rural Syracuse, Utah. When it comes to onions they know their business. When it came to branding and design they knew they needed some help. They wanted bold and new, while standing out from the crowd. With that in mind I got to work on creating a look and feel for them that not only accomplished their goals, but wildly exceeded them.

AGENCY + CLIENT

Onions 52 – ThoughtLab

ROLE

UI/UX Design, Website Design, Graphic Design, Creative Direction

PLATFORM

Desktop, Tablet, Mobile, Print

delivering fifty-two weeks a year

They pride themselves on quality, consistency, and ease, by growing and shipping incredible onions all year long.

creating a new look

With a name like Utah Onions, people thought that they specialize in growing onions only in Utah. At one time that was probably true, but now they were growing and shipping onions all over the western United States and Mexico.

They realized that they needed a new look, a new name, and a new brand to stand apart from a rather bland industry look. While working closely with the client I created new packaging, newspaper ads, collateral, trade show booths and website.

ONIONS 52

standing apart

As one might expect, in the product industry most companies use earth tones, specifically green as their primary color. We wanted to be different so we went with purple. In a sea of green, purple really stands out. Just this simple change has proven successful to Onions 52.